The Cola Wars

Interesting article: Pepsi and Coke are at the brink of a new marketing "cola war". Pepsi has announced a $600 million marketing investment while Coke says they've slated $650 million for brand building initiatives.

So, more than a billion dollars will be spent between two companies trying to convince people to drink more glorified sugar water.

Yes, promoting a crappy product is expensive.

If you're an entrepreneur, spend your money making a really good product so you don't have to spend a fortune later trying to convince people to buy it.